HONUA KAI

Honua Kai is a resort residential community located in West Maui, Hawaii. As the first new whole-ownership opportunity on the island’s famed Ka’anapali Beach in nearly 30 years, Epiphany was contracted to refine the property’s brand position in support of a new marketing and sales strategy to sell the remaining inventory, primarily priced at $2.5 million+. To effectively attract prospective buyers with the disposable income to purchase at this level, Epiphany identified competitive advantages and additional areas of opportunity for the property to “own” in the market.

Brand Refinement • Tagline Development • Visual Vernacular • Visual Asset Library • Print Advertising Campaign • On-resort Marketing Programs • Direct Marketing Programs • Website Design • Collateral Development • Sales Center Design