CAROLINE BAY

Caroline Bay is a resort residential community located on a historic peninsula in Bermuda, featuring the island’s only Superyacht marina and just the fifth Ritz-Carlton Reserve around the globe. Poised to become one of the world’s most exclusive communities, Epiphany was hired to develop the marketing strategy, brand story and creative platform to launch Caroline Bay’s residential offering, The Cove, a Ritz-Carlton Reserve Residence.

Brand Positioning • Marketing Plan (including online and offline media plan) • Print Advertising Campaign • Digital Advertising Campaign • Direct Marketing Programs • Collateral Development • Sales Gallery Presentations • Gifting Programs