MONTEREY PLAZA HOTEL

Woodside Hotels hired Epiphany to complete a brand repositioning initiative for this asset in Monterey, California. Based upon the property’s planned renovations, the goal was to create a positioning strategy that would maintain the natural DNA of the property, fill specific identified “gaps” in the marketplace and clearly communicate its value proposition to increase group business and leisure ADR, ultimately reclaiming its place as the grande dame of Monterey.